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MLP vs MVP - Understanding Minimum Viable and Lovable Products

Published: at 11:06 PM

The terms Minimum Viable Product (MVP) and Minimum Lovable Product (MLP) represent different approaches to product development and market validation.

Core Concepts

Minimum Viable Product (MVP)

Minimum Lovable Product (MLP)

I have loved working by LEAN methodology and defining an MVP has been the go-to. It’s so popular almost every client is familiar with the strategy.

Over the years, without realising it, I had transitioned from MVP to MLP. The way I see it, it wasn’t a matter of choice but a natural evolution. Another point I’m trying to make is that it’s not a far fetched concept especially if you’re familiar with LEAN and/or have been in the role of a product manager. You’ll notice the advantages of MLP over MVP.

Comparison

AspectMVPMLP
Primary GoalValidate assumptionsDelight users
Feature SetMinimal core featuresComplete, polished features
Development TimeFaster to marketMore time-consuming
User ExperienceBasic functionalityRefined experience
Feedback TypeBinary (works/doesn’t)Qualitative (love/hate)
Risk LevelLowerHigher

WRT the “Risk Level”, strictly speaking, rather being strictly mechanical about it, in case of MVP, it’s lower. Success of that parameter will eventually be shadowed by UX anyway. So conforming to the above stated comparision, I’d say that it’s better to take the risks sooner than later.

WRT the “Development Time” in case of MLP, it’s a valid concern; We’ll want to add the needed bells and whistles but it’s important to bear in mind that it’s still a “Minumim” lovable product. At times, defining a product with a clear set of quality metrics and user feedback loops takes up much time too.

Best Practices

  1. MVP Best Practices - Start with absolute minimum features
  1. MLP Best Practices - Define clear quality metrics

Ref: https://www.aha.io/roadmapping/guide/plans/what-is-a-minimum-lovable-product


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