Statistics - by industry
Healthcare
- 30+ critical fixes and feature enhancements implemented for a HMS / SaaS platform serving doctors, patients, and PHOs.
- 5+ secure SaaS healthcare platform workflows created, managed and enhanced (Appointments, Prescriptions, Secure Messaging, Triage, SMS systems).
- 3 security layers added: encrypted databases (MSSQL 2016), role-based access, HSTS implementation.
- 20+ SQL-based optimizations: stored procedures, writebacks, triggers, MedTech syncs, schema refactors.
- System admin and L3 support for New Zealand’s leading health portals.
- Supported healthcare platforms used by thousands of patients and doctors across New Zealand and Australia.
- Thousands of patient-doctor interactions supported via full-stack improvements.
E-commerce & Retail
- Led complete platform revamps, enhancing UX, performance and SEO.
- Multi-store e-commerce sites launched and maintained with inventory and product data automation (when feasible).
- Architected and deployed dynamic, component-based product customization tools (e.g., Image Editor Wizard, Dynamic Stamp Creator) to streamline UX.
- Improved checkout security with 3DS integration for a payment gateway, reducing fraud risk and improving customer trust.
- Integrated 6+ end-to-end digital marketing ecosystem: Google Ads, Analytics, Merchant Center, Tag Manager, Facebook & Bing Ads.
- 46.5% increase in Google Ads conversions for an e-commerce store over 3 years.
- Cost per conversion halved, total spend cut by 26.4%, and impressions reduced by 74.2%—indicating sharply targeted campaigns.
- Conducted competitor and keyword analysis, delivering a tailored digital marketing strategy that aligned with business goals.
- Delivered ongoing performance and traffic reports, helping client assess and pivot strategy using insights from GA & Facebook.
- Consulted on end-to-end digital marketing campaigns across Google, Facebook, and Bing.
Government
- Secured and restored compromised live site, ensuring data integrity and security.
- Custom CMS modules created for service integrations, with complete front-end and back-end overhaul.
- Municipal workflow automation initiated and digital transformation strategy delivered.
- Enhanced user experience through UI improvements and performance optimization.
- Delivered full revamp with UI upgrades and security improvements.
- Advised on ongoing optimization, research, and digital strategy.
- Assisted digital transformation via workflow automation.
Education
- 2x month-long campaign for a school supported with SEO, Ads, and performance optimization.
- Build a secure listing site
Business & Enterprise
- 6-country CMS network localized for an Animal Healthcare organisation in India, Brazil, Spain, Sweden, Belgium, Turkey.
- Enterprise CMS hosted across Azure and AWS, integrated with i18n and training.
- Brand strategy and MVP launch for startups, including digital assets and identity kits.
Fashion & Lifestyle
- 2 posts/day campaign maintained for a fashion brand, building consistent brand presence.
- Campaigns delivered with demographic targeting, automated scheduling, and performance tracking.
- Weekly reports analyzed for Reach, CTR, CPC, optimizing ad spend.
Technology/DevOps
- 2–4 hours/week saved via automated content publishing plugin for an e-magazine (Drupal CMS + Newsletter).
- Full GitOps workflows implemented at a Healthcare SaaS: CI checkpoints, branch discipline, multi-env deployment (QA/UAT/Prod).
- Custom .NET applications built: backup/restore utility, secure modules, and CMS integrations.
Other Notable Metrics (Cross-Industry)
- 50+ websites, portals, microsites built or revamped across 10+ industries and 6+ countries..
- 10+ CMS platforms customized and secured (e.g., Drupal, DNN, Shopify, custom .NET, enterprise CMSes).
- 6+ countries supported with technical localization and compliance-sensitive deployments.
- Delivered responsive redesigns and full revamps for over 15 brands in real estate, healthcare, retail, and education.